Helsinki, October 11, 2017
RFSU, Cocoa and Miltton bags the winning trophy in the oh so current Online Video Category at the Digital Communication Awards in Berlin.
In lack for better words, we’d like to site the jury:
Introducing the sexiest country in Europe: Finland. What started as a study into Finnish sexual culture and national psyche, soon turned into condom PR. The campaign film gained a million views before any paid promotion, and was covered by almost all main media in the nation. When you see the nation’s favorite weatherman blow condom balloons on live television, you know your campaign is a turn-on.
A big thanks to the team!